While NBC-affiliates around the country aired the premiere of “The Playboy Club” on Monday night, Salt Lake City’s KSL, which decided months ago to boycott the seemingly racy series, debuted a local show called “We Are Utah.”

“‘We Are Utah’ features the people, places and cultural quirks that make Utah a great place to live,” KSL says.  “We will explore everything Utah, from our bad driving records to our beautiful people and our amazing talents. And we’ll have fun with the cultural quirks that we all recognize and love as we hit the streets, ‘Jaywalking’ style, to figure out why we can’t pronounce ‘Layton.’ We will venture into the streets of Utah, from businesses to schools, trying to make sense of it all.”

The show will also feature an ongoing competition called “R U Talented?” in which local high schoolers compete to win $10,000 for their school (check out the video below).

“We’re departing a little bit from what we usually do,” Michelle Kettle Torsak, KSL’s vice president of programming and producer of “We Are Utah,” told The Salt Lake Tribune recently. “We’re going for the quirky, the interesting, the entertaining.”