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KTVK Launching 10 p.m. Newscast, Focusing on Reaching Out to Viewers Through Social Media

KTVK, the Belo-owned independent station in Phoenix, is adding an additional half-hour daily newscast at 10 p.m beginning August 22. The 10 p.m. news will use social networks, such as Twitter and Facebook, to generate story ideas and get viewer feedback.

The 30-minute show, anchored by Carey Pena (pictured) and Fields Moseley, brings KTVK’s news coverage up to nine hours a day. The show’s interactive format hopes to capitalize on Pena’s nearly 10,000 Twitter followers and her recent ranking as the “Most Influential Tweeter in Phoenix.”

“The newscast will be local and engaging with some viewer-generated content,” KTVK executive news director Brad Remington said in a press release. “The format will be flexible, focused on hard news, attempting to look at not only what is happening but why.”

Moseley joins KTVK this month from KUTV in Salt Lake City. Meteorologist Royal Norman and sports anchor Tim Ring will also contribute to the 10 p.m. broadcast.

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