Olevitch has worked in local television for 30 years, the last 10 of which have been at NBCUniversal. He has been the senior vice president of sales at WTVJ since 2012.
“Larry has been an integral part of the management team driving the transformation at NBC 6 over the last two years. He knows South Florida and he knows the station’s winning strategy,” Valari Staab, president of the NBC Owned Stations, said in a statement. “I am confident he is the right person to maintain NBC 6’s momentum as it emerges as the leading station in the market for local news and information.”
NBCUNIVERSAL OWNED TELEVISION STATIONS NAMES LARRY OLEVITCH PRESIDENT AND GENERAL MANAGER OF NBC 6 SOUTH FLORIDA / WTVJ
NEW YORK, NY – (January 27, 2014) – The NBCUniversal Owned Television Stations division of NBCUniversal today named local broadcast television veteran Larry Olevitch President and General Manager of NBC 6 South Florida / WTVJ. Olevitch will report to Valari Staab, NBCUniversal Owned Television Stations President, and start his new position immediately.
Olevitch brings more than 30 years of local broadcast television experience to his new role, including over a decade at NBCUniversal. For the last two years, he was Senior Vice President of Sales for NBC 6, where he was part of the management team responsible for leading a turnaround at the station. Olevitch succeeds Manuel Martinez, who was recently named President of the Telemundo Station Group.
“Larry has been an integral part of the management team driving the transformation at NBC 6 over the last two years. He knows South Florida and he knows the station’s winning strategy,” said Staab. “I am confident he is the right person to maintain NBC 6’s momentum as it emerges as the leading station in the market for local news and information.”
“I am honored to help continue the wonderful tradition of quality news and community commitment at NBC 6,” said Olevitch. “The entire NBC 6 team has shown tremendous commitment and drive to be the top television station in the South Florida market across all platforms. In today’s multi-platform world, we are well-positioned to deliver the most relevant content to area viewers and I cannot wait to get started.”
Before assuming his role at NBC 6, Olevitch was the Senior Vice President of Integrated Media at the NBC Owned Stations for four years, where he created a new team dedicated to the sales function of all non-broadcast businesses. Previously, he was the Vice President of Sales at NBC 6.
Prior to joining NBCUniversal, Olevitch was with Scripps Howard Broadcasting, where he worked as Sales Manager and Research Director at WPTV in West Palm Beach for five years and in various sales positions at WEWS in Cleveland for nearly 15 years. Olevitch began his career as a local account manager for Viacom.
Olevitch holds a BA in Film Management from Bowling Green State University. He and his wife have three daughters and reside in South Florida.