TVNewser LostRemote SocialTimes AgencySpy FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily more GalleyCat AppNewser UnBeige PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Local Sportscasters ‘Competing for a Slice of the Pie That Gets Smaller and Smaller’

Philadelphia Magazine takes a long look at the decline of local sports in the market, which one sportscaster calls “soul-crushing.” Sportscasters “are doing little more than reciting scores and highlights that are hours old” on the nightly newscasts, the article says:

“Twenty years ago, everybody sat down before or after dinner to watch Al or Gary Papa give them their sports news,”[WCAU sports director Vai] Sikahema says. “Now, you can get it anyplace: iPads, smartphones. We’re competing for a slice of pie that gets smaller and smaller.”

Back then, sports could get four minutes or occasionally more in a newscast. But trouble loomed in the form of market researchers, who told network news directors that the future was in weather, not highlights. Forecasts were moved up from the end of the newscast to the middle, and expanded.

“In those days, it was referred to as ‘news, weather and sports,’” says [KYW] sportscaster Steve Bucci. “Today, it’s more like ‘weather, news, weather and weather.’”

Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.