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Local TV Leads the Way in Believability Ratings, Pew Study Finds

Pew Research Center has published the results of its study on the credibility of 13 news organizations, including the the cable networks, the broadcast networks, local news and a handful of newspapers. While the study finds “the believability ratings for major news organizations have suffered broad-based declines,” local news has the highest believability ratings, according to Pew:

Across all 13 news organizations included in the survey, the average positive believability rating (3 or 4 on a 4-point scale) is 56%. In 2010, the average positive rating was 62%. A decade ago, the average rating for the news organizations tested was 71%. Since 2002, every news outlet’s believability rating has suffered a double-digit drop, except for local daily newspapers and local TV news.

In terms of current believability ratings, the study finds local television leads the pack:

As in past believability surveys, local TV news and the CBS News program 60 Minutes receive the most positive ratings. Nearly two-thirds (65%) of those able to rate local TV news give it a rating of 3 or 4. Ratings are comparable for 60 Minutes (64% 3 or 4).

The believability ratings for local TV news are higher than those for the three cable news outlets. Currently, 65% give local news a rating of 3 or 4. Since 2002, credibility ratings for local TV news have remained more stable than have ratings for the three main cable news outlets.

The full results of the study are here.

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