As viewers increasingly watch web-based video on their TVs, WISC has struck a forward-thinking partnership with Roku, the maker of digital video boxes that bring web content to your living room TV.

WISC, a CBS-affiliate in Madison, WI, is becoming the first station in the country to debut a local news channel on the Roku platform, giving viewers the opportunity to watch the station’s news coverage on their TVs at any time of the day.

“For years TV stations have been posting their video on the web and now their web video is easily available on TV sets,” said Anthony Wood, Roku’s founder and CEO.