TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Madison’s WISC Debuts Local News Channel on Roku Digital Video Player

As viewers increasingly watch web-based video on their TVs, WISC has struck a forward-thinking partnership with Roku, the maker of digital video boxes that bring web content to your living room TV.

WISC, a CBS-affiliate in Madison, WI, is becoming the first station in the country to debut a local news channel on the Roku platform, giving viewers the opportunity to watch the station’s news coverage on their TVs at any time of the day.

“For years TV stations have been posting their video on the web and now their web video is easily available on TV sets,” said Anthony Wood, Roku’s founder and CEO.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!