Manuel Martínez Named President-GM of WTVJ

Manuel Martínez has been named president and general manager of WTVJ, the NBC O&O in Miami, NBC announced today. His appointment is effective immediately.

Martínez joins WTVJ from WSCV, the Telemundo station in Miami, where he has been president and general manager since 2007. In a statement, Martínez said he is excited to “now work directly with the NBC 6 team.” Telemundo is owned by NBC; WTVJ and WSCV share headquarters in Miami.

“He possesses a strong understanding of the unique South Florida market, a key factor that will help guide NBC 6 to future growth,” Valari Staab, president of the NBC-owned stations, said in announcing Martínez’s hire.

Martínez replaces Ardyth Dierks, who left WTVJ last month after eight years as president and general manager.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.