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New News Sets in Greenville, NC and Bakersfield, CA

Station owners and GMs continue to open their wallets for new news sets. The latest at Scripps-owned KERO-TV (ABC) in Bakersfield (upper left) and Media General-owned WNCT (CBS) in Greenville, NC (upper right).

NewscastStudio reports the KERO set is similar to Scripps’ KJRH-TV in Tulsa. KERO was one of the stations added to the Scripps portfolio when McGraw-Hill got out of the TV business late last year.

NewscastStudio says the new set at WNCT is designed around the stations new graphic look and “features a large anchor desk and working weather center.”

But it’s pretty clear that blues and browns are still the color of choice for TV news sets.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.