Taylor Swift, as it turns out, knows a thing or two about the local TV news biz. Just look at the lyrics of her hit song “Ours”: the stakes are high, the water’s rough, but this love is ours. That could easily be said about the love many of us feel for working in television, a business rich with history, but roiled by change.
This morning, The Wall Street Journal published an essay by Swift on the future of the music business, where she argues all is not lost in the face of declining sales, piracy, streaming, and audiences facing an endless sea of digital distractions. “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.” You could say the same thing for journalism.
Millie Tran, a writer and editor at the American Press Institute, shared Swift’s WSJ piece on Twitter, noting “it has a lot of parallels for the news industry.” And it really does.
Swift’s best advice, both to aspiring singer-songwriters and journalists hoping to keep viewers coming to local news—whether it’s at six o’clock or via a station’s iPad app? Read more