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Pew: 71% of U.S. Adults Watch Local News

pew tv news viewingA new Pew study finds that 71% of American adults watch the local news over the course of a month, more than the 65% that watch network newscasts and the 38% that watch cable news.

Related, TVNewser: There Are More People Who Watch Both MSNBC and Fox News Than You Think

People who watch local news average about 12.3 minutes a day, compared to 12.4 minutes for network newscasts and 25.3 minutes for cable newscasts. Pew also finds the local news audience is highest during the 11 p.m. newscasts, which draws about 15% more viewers than the 5 to 7 p.m. block. The early-morning newscasts (6 to 7 a.m.) get about 60% of the viewership that the late newscast does.

The study was performed analyzing Nielsen research data from February 2013. Read the entire report here. [h/t Jim Romenesko]

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