“Bob has the talent and experience we need to achieve continued success in Harrisburg,” said Nils Larsen, Tribune Broadcasting’s CEO, in announcing the move. “He’s been successful at growing ratings and revenues against tough competition, he understands the importance of developing a strong online and mobile presence, and he knows the vital role that WPMT-TV plays in the community.”
Furlong comes to WPMT from VCI Solutions, a provider of software to the cable and broadcast TV industries, where he has served as CEO and president since last spring. Before joining VCI, Furlong held the VP-GM post at a handful of stations across the country, including KUTP in Phoenix and WCGV in Milwaukee.
“WPMT has been expanding news, growing ratings and constantly looking for new ways of serving its viewers, advertisers and the community,” Furlong said in a press release. “There is a lot of opportunity to build on this very solid foundation—-I am looking forward to leading this talented group of broadcasters.”