TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

St. Louis ND on Snow Coverage: ‘We Staff the Same Way They Do Snowplow Drivers’

“A historic storm deserves historic coverage,” Mike Shipley, KSDK news director, told the St. Louis Post-Dispatch on Tuesday.

With severe winter weather moving into St. Louis this week, stations were “all-hands-on-deck.”

The storm was unpredictable and kept news crews on their toes as it slowly moved into the area on Monday before becoming severe Tuesday morning.

KSDK (NBC), KMOV (CBS), and KTVI (Fox) offered weather updates throughout the day on Monday and then went into wall-to-wall coverage on Tuesday morning, preempting regularly scheduled programming and staying with local news into the afternoon.

“In a situation like this, we staff the same way they do snowplow drivers–12 hours on, 12 hours off,” said Sean McLaughlin, news director of KMOV.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!