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Streaming Sandy Coverage Drives Record Traffic for Local TV Websites

Stations who streamed their live coverage of Hurricane Sandy on their websites and mobile apps are reporting record traffic according to Broadcasting & Cable.

The ABC O&O, WPVI in Philadelphia, hit a single day record of 13.1 million page views across mobile and desktop on Monday October 29th and had over 9 million page views on Sunday, October 28th.  Meanwhile, The ABC owned WABC station in New York City also hit a record 7 million page views on mobile and desktop on October 29, when it had 2 million unique visitors.

B&C also said stations who streamed coverage also drove downloads of their mobile apps.  As of this writing, Cablevision’s News12 (#2), Philadelphia ABC O&O WPVI (#5), Boston’s ABC affiliate WCVB (#7), WFSB the CBS affiliate for Hartford-New Haven, CT (#8) and New York’s ABC O&O WABC (#10) occupied 5 of the top ten free news apps available on iTunes.  CNN holds the top spot.

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