TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Posts Tagged ‘Al Sunshine’

Miami Reporter Urges Stations to Resist Urge to Scare Viewers in Ebola Coverage

1501770_10152732208563769_4853808017725021076_nVeteran South Florida reporter Al Sunshine has written a column for the RTDNA urging local stations to educate viewers about the threat of Ebola, rather than simply giving in to the urge to churn out “sensational promos aimed at scaring viewers to watch their latest newscast.”

You can easily imagine those promos, if you haven’t already seen them on your own air. Sunshine, longtime investigative reporter at CBS owned WFOR, remembers the 2001 anthrax attacks that swept South Florida–and impacted newsrooms. The same, he suggests, is true for Ebola:

The good news is, if you’re in a market so far untouched by Ebola, you have time to plan for coverage and get as much information as your can from your local health departments. Don’t forget, how you cover this potential outbreak will not only affect the reputation of your newscasts, it could put your crews at risk and ultimately even spread the problem.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!
 

July 16 Declared Al Sunshine Day in Miami

To celebrate Al Sunshine‘s retirement after 40 years on the air in Miami, July 16, 2013 was declared Al Sunshine Day (video above).

“After 40 years on the air in Miami-Dade County, it is only fitting that Al Sunshine be honored for changing lives, affecting our community, and highlighting our society through his informative news stories and exceptional journalistic prowess,” a proclamation from the Miami mayor’s office reads.

Sunshine signed off from CBS O&O WFOR earlier this month. He has also worked at WTVJ and in CNN’s Miami Bureau.

WFOR’s Al Sunshine Announces Retirement

Al Sunshine has announced his retirement from WFOR.

The investigative reporter for the CBS owned Miami station who celebrated 40 years in broadcasting last year, told TVSPy in an email, “After some 25 years at WCIX/WFOR CBS TV in Miami, I decided to retire. CBS offered me an opportunity to continue reporting here, but were unable to agree on the terms.”

Sunshine started his carer at WTVJ in 1972 when it was the CBS affiliate. He’s also worked at CNN as the acting Miami Bureau Chief and the Dade County Manager’s office.  During his career, Sunshine covered the Miami-based Watergate burglars, the Mariel Boat Lift and the Challenger disaster. He started working at WFOR in 1988 when its call letters were WCIX. Read more

South Florida Celebrates 40 Years of Sunshine

Al Sunshine, reporter for WFOR, Miami’s CBS O&O, is celebrating 40 years on-air.

Sunshine, yes, that’s his real name, began his career in 1972 with WTVJ, which was the CBS affiliate at the time, as a reporter/photographer.  Forty years later, he’s known for his “4 Your Money” segments where he investigates and reports on behalf of local consumers.

The key to his success? “He has survived because he’s somebody we can all relate to,” longtime colleague, WFOR anchor Elliot Rodriguez told the Miami Herald . “An average guy.”

Read more

WFOR Turns Cameras on Reporter’s Messy Desk

“It’s safe to say, it’s a mess,” said WFOR reporter Lisa Petrillo, describing the desk of Al Sunshine, the CBS O&O’s chief consumer reporter.

For a sweeps story on messy work spaces, WFOR decided to turn its cameras on the veteran reporter, whose desk was cluttered with files, newspapers, and memorabilia–evidence of his nearly 25 years with the station. With the help of an organization expert, Sunshine threw away much of the items, including a file dated 2003 and a calendar from 2006 (video above).

“It was not a comfortable position to be in,” Sunshine told TVSpy via email. “The ‘junk’ was memorabilia from years of consumer reporting I never really wanted to get rid of. I still miss some of those old props.”