Changes are coming to the anchor lineup at Orlando’s WFTV as Greg Warmoth leaves the morning anchor desk.
Posts Tagged ‘Bob Jordan’
WFTV news director Bob Jordan told the Orlando Sentinel that the station decided to take the morning traffic job in-house. Baxa, who Jordan said “did a good job for us,” was never a WFTV employee — he worked for Metro Networks.
“We wanted to do something different,” Jordan said. “We had it in the budget to grow on the reporter side.”
Asa joins WFTV from WSYR, the ABC-affiliate in Syracuse. She will be a reporter in addition to handling the traffic reports on the morning newscasts.
So what gives?
TVSpy asked a handful of veteran news directors from around the country to weigh in on the all-important sweeps periods. We asked them about what makes a good story, the pressure reporters may be under to deliver big ratings, and the mistakes stations often make when sweeps roll around. Here’s what they had to say… Read more
With the recent addition of three new reporters, WFTV, the ABC-affiliate in Orlando, is done hiring, at least for the time being.
WFTV’s three new reporters are Renee Stoll, Lori Brown and Racquel Asa. Stoll, who joined WFTV from WINK in Fort Myers, started last week; Brown, who was previously at WMC in Memphis, started yesterday. Asa starts early next month, after she finishes out her time at WSYR in Syracuse.
“I am very excited to be joining the WFTV team, a powerhouse station lead by news legend Bob Jordan and Matt Parcell,” Brown told TVSpy today via email. “I start October 31st as a general assignment reporter, with a personal goal of digging up government corruption and waste.”
A USC alum, Brown began her broadcasting career at KCOY on California’s Central Coast and she says that she’s looking forward to seeing palm trees again.
WFTV meteorologist Brian Monahan is filling in on the weekend edition of ABC’s “Good Morning America” for the next two weeks, and he has been preparing by broadening his weather scope outside of Orlando.
“[I'm] trying to keep everything as normal as possible headed into the weekend,” he told TVSpy in an email. “Looks active weather-wise, too, with [Hurricane] Katia nearby the east coast. I’m paying a bit more attention to national weather this week.”
Monahan, who joined the Orlando ABC affiliate last year, said he is excited about contributing to “GMA.” Read more
At an hour when viewers are usually asleep, WFTV averaged 58,866 viewers between 12 a.m. and 1 a.m. on Sunday night, as Casey Anthony walked out of an Orange County jail at 12:09 a.m. WFTV has been the clear winner in Orlando during the trial’s most public moments, including when the not-guilty verdict was handed down.
“It will sound like boasting, but in truth, it’s simple,” WFTV news director Bob Jordan told TVSpy in an email. “WFTV is the market’s #1 news operation, and in ‘big story’ situations, we ordinarily do quite well. Our coverage was well planned and we devoted significant resources to covering the story. Viewers notice that.”
WOFL, which began special coverage earlier and stayed on the air later than the other Orlando stations, averaged 42,426 viewers between 12 a.m. – 1 a.m. WESH and WKMG averaged 32,988 viewers and 16,542 viewers, respectively.
See all the station averages after the jump.
More Orlando viewers watched Casey Anthony trial during the day than watched Heat-Mavericks game #2 in Primetime
Only 50 people will get to see the Casey Anthony trial in person at the Orange County Courthouse, but hundreds of thousands more are watching on Orlando’s TV stations.
The Orlando Sentinel’s Hal Boedeker has the numbers from yesterday.
And it turns out, more people watched the trial on WFTV, WOFL and CFN13 combined than viewed the Dallas Mavericks – Miami Heat NBA playoff game in prime time, says WFTV news director Bob Jordan.
But the interest is “not just on television,” Jordan tells TVSpy. “We exceeded 2-million page views yesterday.”
Afternoon coverage is attracting more viewers than WFTV’s usual programming — ABC soap operas and trial coverage between 4 and 5 “greatly exceeded” re-runs of “The Oprah Winfrey Show.”
> Related/TVNewser: Casey Anthony trial tests boundaries of court TV
Orlando’s WFTV has found a replacement for Oprah: Casey Anthony.
In the wake of Oprah’s departure, WFTV has decided to run coverage of the Casey Anthony trial in the TV icon’s longtime time slot instead of repeats of her final season.
“We’re here to serve an audience. The market has more interest in Casey on trial than in repeats of a show that has been canceled,” WFTV news director Bob Jordan told the Orlando Sentinel recently, referring to “Oprah.”
WFTV’s competitors have been drawing significant audiences with daytime coverage of the Anthony trial so the station decided to put its hat in the ring. WFTV’s sister station WRDQ is now airing live coverage of the trial from 9 a.m. to 4 p.m. weekdays with WFTV taking over at 4.
“We have to be in the game,” Jordan said. “We’re not going to sit here and let them take this.”
Allen has steadily worked his way up the market ladder, beginning with stops in Casper, WY and Green Bay before spending the last four years with ABC-affiliate WFTV.
“I’ll miss working at the beach, and miss morning surf sessions, but I’m excited about what’s ahead,” Allen told Hal Boedeker of the Orlando Sentinel.