nexstar logoChristopher Berg is joining Nexstar Broadcasting as the Director of Local Content Development — West. Berg will begin March 20 and report to Nexstar’s senior vice president for station operations Blake Russell.

Berg joins Nexstar from WFAA in Dallas, where he was the assistant news director. In his new role, he will work with Nexstar’s stations west of the Mississippi river to create local content for both on-air and digital platforms.

“His extensive broadcast industry knowledge and track record of showcasing innovative local content makes Chris the ideal candidate to support our company-wide initiative to expand our creation and development of original local content that can be shared on a regional or group-wide level,” Russell said in a statement.

With Berg’s hire, Jerry Walsh — who currently holds the role of director of local content development for all Nexstar’s stations — will shift his oversight to the Nexstar stations east of the Mississippi.