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Posts Tagged ‘Derek Beasley’

WPMI and WJTC Adding News and Talent

Viewers of WPMI and WJTC in Mobile, AL, will notice some new on-air faces and an expanded news schedule beginning next Monday.

Starting September 9, NBC affiliate WPMI will add a 4:30 a.m. newscast anchored by Pat Greenwood. Greenwood will continue to anchor the 5:00 a.m. to 7:00 a.m. newscast alongside weather and traffic anchor Deitra Tate and new co-anchor Kelly Jones.  WPMI will also add a half-hour of news at 12:30 p.m. which will be anchored by Jones.

The station has also added newcomer Jordan Early as a social media reporter along with Stephen Quinn who will report from the field. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 
 

Shea Grandquest, Mastermind Behind Gang Rape Billboard, Exits VP-GM Post at WPMI

The Shea Grandquest era at WPMI has ended.

Grandquest, who has been the NBC-affiliate’s vice president and general manager since 2008, was let go this week.  Multiple employees confirmed to Mobile’s Lagniappe Magazine that Grandquest had been shown the door.

During his time atop WPMI, Grandquest focused on new ways for the station to connect with viewers, especially through social media. His drive for new media innovation backfired in 2009 when a digital billboard displaying live updates from the station’s Twitter feed embarrassingly displayed the tweet “3 Accused of Gang Rape in Monroeville” alongside an image of anchors Greg Peterson and Kym Thurman, and chief meteorologist Derek Beasley.

A photo of the billboard, taken by an observant driver, made the internet rounds and popular social media blog Mashable labeled it an “Epic Fail.” Read more