Morning show staffers at WAVY, the NBC-affiliate in the Hampton Roads region of Virginia, will have to set their alarms a little earlier next week when the station shifts its morning newscast to a 4:30 a.m. start time.

“More and more viewers are waking up early to begin their day in Hampton Roads,” WAVY general manager Doug Davis said. “WAVY News 10 Today now begins at 4:30 a.m. every weekday to bring viewers the latest overnight news and all the weather and traffic they need for the day ahead.”

The newscast will feature the same talent: co-anchors Kerri Furey and Don Roberts, meteorologist Jeremy Wheeler and traffic reporter Cheryl Tan. The expanded morning show will compete with a 4:30 a.m. newscast on ABC-affilate WVEC.

April Samp, who joined Norfolk’s WAVY less than a year ago, is leaving her post as news director of the LIN Media-owned station.

According to the Daily Press, Samp is departing WAVY to become the marketing director for Jackson’s International Auctioneers and Appraisers in Iowa.

Samp joined WAVY last July after working as news director for KGAN-KFXA in Cedar Rapids, IA.

“We wish her the best in this new endeavor,” WAVY general manager Doug Davis said. The station is currently searching for her replacement.