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Posts Tagged ‘Greg Scholl’

NBC Stations Integrate iPhone Photo App Into Production Systems

After months of testing, NBC today announced that its stations will begin using the iPhone app Instagram to help viewers easily share their photos.

Most of the NBC-owned stations have now integrated the Instagram app into their production systems and several stations are kicking off the Instagram effort by inviting viewers to share photos of holiday lights using the app.

“Our viewers send us great photos, particularly during breaking news, special events and severe weather,” said Greg Scholl, president of local integrated media at NBC Owned Television Stations. “Instagram is easy to use, widespread and makes photos look good. We can now bring these fantastic images into our local news broadcasts and easily share our viewers’ photos widely.”

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NBC O&Os Debut Twitter-Sourced Local News Platform ‘The 20′

NBC Local Media has begun rolling out “The 20,” an experimental new program in which NBC O&Os curate the thoughts of 20 influential, local Twitter-ers in each market.

“The 20″ is now available on the websites of New York’s WNBC and D.C.’s WRC as NBC plans to debut the Tumblr-powered platform on the sites of all of its stations in the coming months.

NBC describes the collection of local Twitter-ers, many of whom are journalists working for other media entities, as “the people worth following in your community right now.”

NBC also plans to include members of “The 20″ on local newscasts.

“We can Skype in two or more of our 20 to have a facilitated dialogue around a topic,” Greg Scholl, president of NBC Local Media Platforms, told Lost Remote. “They’ll be a reoccurring part of local broadcasts.”