Is Content Sharing Good or Bad for Local Stations?
The New York Times’ Brian Stelter examines content sharing as a “survival strategy” for local stations, noting the increase of shared-services agreements “resembles the retrenchment of the American newspaper industry, but it has been far less publicized.”
Stelter takes a look at the San Angelo market, which is home to Fox-affiliate KIDY, CBS-affiliate KLST and NBC-affiliate KSAN. KLST and KSAN operate under a shared service agreement, which the FCC estimates exist in at least 83 of the 210 U.S. television markets:
The anchors are different at the NBC station KSAN and the CBS station KLST, but they read similar scripts in side-by-side studios. It’s almost comical, for a viewer flipping the channel back and forth, to see identical segments about spot news and health. (The weather segments, however, have different graphics and hosts.) Read more


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