TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Posts Tagged ‘Mike Wallace’

News Anchors Doing Commercials? An ‘Experiment’ at KTXL

Screen Shot 2014-07-24 at 9.36.46 AM

Remember that wall we used to talk about between the newsroom and the folks on the other side of the building who sell the advertising that keeps us employed? Perhaps you’ve noticed the wall seems a lot less solid these days. In an age of sponsored content, advertiser branding popping up on weather forecasts and sports reports, and news talent often raving about good service from airlines and restaurants on social media, why not have anchors do a few commercials, right?

At Sacramento station KTXL, news director Ed Chapuis tells TVSpy he recently approved the use of his two morning anchors, Bethany Crouch and Paul Robins, in commercial spots airing on the station. “While this is not the television industry norm, there are many examples within TV and Radio of anchors doing endorsements,” he said.

Chapuis uses the word “endorsements” because, he says, the anchors are exclusively putting their names and images behind products he says “they use and believe in”. Crouch appears in spots for Sacramento Infiniti, and Robins in an ad for “Good Feet”, featuring a local podiatrist.

“When we started this experiment, we took steps to address important journalistic concerns. The key is transparency and avoiding conflict of interest,” Chapuis told us. “We have made sure the anchors are not put in a position where they report on these companies.” Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!
 

WCTV Reporter Speaks at Memorial Service for his Grandfather, Mike Wallace

Eames Yates, a Valdosta, GA bureau reporter for Tallahasse CBS affiliate WCTV, spoke at his grandfather Mike Wallace‘s memorial service in New York today.

Yates was just 3 months old when his grandmother Mary married Mike Wallace. Yates talked about how he and his grandfather “bonded” over a shared trait: self-criticism. He also said he hoped to make his grandfather proud as he follows in his footsteps.

Yates conducted the final interview with Wallace, which aired on WCTV in the days after his death April 8.

WCTV Airs Never Before Seen Interview with Mike Wallace Conducted by His Grandson, Now a Reporter

WCTV in Tallahassee aired a never before seen interview with CBS News legend Mike Wallace this week. The CBS-affiliate was able to land the exclusive video, which was shot six years ago, because the interview was conducted by Wallace’s grandson, Eames Yates, who now works as a reporter for the station.

Wallace is remarkably candid in the interview. At one point, he admits that he sacrificed his family for his career.

“I was more interested in my work than in my family,” Wallace tells his grandson. Video inside… Read more