The morning show battles aren’t just between ABC’s Good Morning America and NBC’s Today Show anymore. TVNewsCheck reports a smaller, leaner, local opponent has entered the arena.
In March, on FOX owned station WNYW “Good Day New York” beat GMA with a 1.425 rating among 25-54 year-olds compared to GMA’s 1.421. Chicago CW affiliate WGN and Los Angeles CW affiliate KTLA also beat both GMA and Today in mornings by a larger margin.
Circling above New York on a frigid morning two weeks ago, WNYW’s helicopter spotted a lone surfer along the coast of Long Island and fed the images to the Fox O&O’s Good Day New York. As the surfer struggled to catch a wave, co-hosts Greg Kelly and Rosanna Scotto provided rather snarky commentary.
The next day, they featured the surfer, Doug Bard, on the four-hour morning show to learn about cold-weather surfing. They received a bar of Sex Wax (look it up) from him and Bard got a chance to do the weather in front of the green screen.
“In all these cases, the shows are anchored by extremely likeable, fun, accessible talent that isn’t afraid to make fun of themselves,” TV Guide Los Angeles Bureau Chief Michael Schneider told TVNewsCheck. “The anchors on these local shows just feel more real.” Read more