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Posts Tagged ‘tv’

Top TV Markets for Olympics Viewing

The London Summer Olympics have become the most-watched event in TV history. The 17 days of the games drew 219.4 million viewers, 4.4 million more than the Bejing Olympics in 2008 and 10 million more than the 1996 Atlanta games.

An average of 31.1 million viewers watched each night in primetime.

Local newscasts on NBC affiliates saw major increases. In the 56 metered markets, compared to the July 2012 sweeps period, Morning newscasts (5-7am) were up +53%; Evening newscasts (5-7:30pm) were up +59% and late newscasts were up +84%.

Here’s how the top 56 metered markets finished:

1. Salt Lake City 25.0/45 (KSL)
2. Kansas City 22.5/37 (KSHB)
3. Milwaukee 22.3/37 (WTMJ)
4. Denver 22.1/42 (KUSA)
5. Columbus, OH 21.9/36 (WCMH)
6. Norfolk 21.2/33 (WAVY)
7. Indianapolis 20.9/36 (WTHR)
T8. San Diego 20.8/37 (KNSD)
T8. West Palm Beach 20.8/34 (WPTV)
10. Richmond 20.6/33 (WWBT)

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Here’s Why Many Markets Have Seen a Significant Drop in Households

When Nielsen released their new DMA rankings last week, many were left wondering:  where did all the households go?

Many markets saw a notable drop in the number of households from the previous year’s estimates, even if their rank remained the same.  For instance, New York lost 127,520 households and Kansas City was down 35,080.  Chattanooga and San Diego both lost over 10,000 homes.

In a recent conversation with TVSpy, Christine Pierce, chief demographer at Nielsen, explained that the drop is the result of three overlapping factors: 1) a bad economy; 2) the recent digital transition; and 3) the incorporation of data from the 2010 census. Read more

TV Ownership Declines in U.S.

In what experts are attributing to both the current economic slide and the rise of alternative digital devices, ownership of television sets in the U.S. has dropped for the first time in 20 years.

According to Nielsen, 96.7 percent of American households currently own TVs, down from 98.9 percent.

Here’s The New York Times:

There are two reasons for the decline, according to Nielsen. One is poverty: some low-income households no longer own TV sets, most likely because they cannot afford new digital sets and antennas.

The other is technological wizardry: young people who have grown up with laptops in their hands instead of remote controls are opting not to buy TV sets when they graduate from college or enter the work force, at least not at first. Instead, they are subsisting on a diet of television shows and movies from the Internet.

WMUR Partnering with CNN for Debate Coverage

WMUR is once again partnering with CNN to cover a presidential primary debate in New Hampshire. The debate, which is scheduled for June 7, will bring together Republican presidential hopefuls. Joining WMUR and CNN in covering the contest will be local newspaper The New Hampshire Union Leader.

“WMUR is proud of its long tradition of producing Presidential Primary Debates,” said Jeff Bartlett, president and general manager of WMUR. “We are excited to partner with CNN and the Union Leader to continue our tradition in 2011.”

WMUR is a Hearst-owned ABC-affiliate based in Manchester, New Hampshire. The station teamed with CNN and The New Hampshire Union Leader in 2007 to host the state’s presidential debate. WMUR will be streaming the debate live on its website in addition to airing it on primetime TV.