Last year, Super Bowl viewers in North Platte, Neb., were the only people in the country to see an Old Milwaukee ad featuring Will Ferrell when it aired on TV during the game. And it appears Old Milwaukee has done it again, albeit in different markets, this year.

According to Reddit, the below ad aired on two stations: KXII in Sherman, Texas-Ardmore, Okla. and KXGN in Glendive, Mont.

[via Slate, BuzzFeed]

If you’re planning on watching the Super Bowl in Scranton this weekend, you’ll see a commercial that the rest of the country won’t.

Paper company Dunder Mifflin is airing a 30-second spot (watch it below) only in the Scranton-Wilkes Barre market, on CBS affiliate WYOU. The Dunder Mifflin brand name was made famous as the fictional company in NBC’s “The Office,” which takes place in Scranton. Staples manufactures a line of paper with the Dunder Mifflin name under license from NBC’s parent company, Comcast.

The one-market ad buy is similar to a tactic used by Old Milwaukee beer last year. The ad, featuring Will Ferrell, aired only on KNOP in North Platte, Neb.

To watch more of this year’s Super Bowl ads, visit our sister site, AgencySpy.

Zach Galifianakis and Will Ferrell stopped by Philadelphia’s KYW this week to promote their upcoming movie, “The Candidate.” Aided by meteorologist Katie Fehlinger, Galifianakis tried his hand at doing the weather during the CBS O&O’s noon show (video above).

Ron Burgundy, er, Will Ferrell appeared on “Conan” today to announce the glorious return of the Channel 4 News Team.

“I want to announce this to everyone here,” Burgundy told the “Conan” audience during the show’s taping earlier today. “Paramount Pictures and myself, Ronald Joseph Aaron Burgundy, have come to terms on a sequel to ‘Anchorman.’”

Like so many of your fellow local newsers, if you love the cult classic “Anchorman,” then you may want to head to Jacksonville, Florida this weekend.

In the spirit of the film, numerous Jax TV,  print, and radio newsrooms–including folks from WJXT, WTEV-WAWS, and First Coast News–are fielding teams to face off in tomorrow’s News Room Street Fight.  Journos will participate in a charity dodge ball tournament to benefit the Jacksonville Police Athletic League, with special appearances by Jacksonville Jaguars players Eben Britton and Rashad Jennings , and Ron Burgundy himself (sorry, no Will Ferrell – it’ll be a local actor dressed up).

Street Fight co-organizer Melissa Ross, a WJCT-FM anchor and former WOFL anchor, says that “since no one can forget the trident in the ‘Anchorman’ fight scene, an authentic golden trident trophy will be awarded to the winning news team!” Read more

KNOP general manager Lewys Carlini had one thought when he first watched the now-famous Will Ferrell Super Bowl ad for Old Milwaukee: why’d it cut off?

“I had to watch it two or three times to make sure there wasn’t a technical problem,” Carlini told TVSpy today.  He even called the agency that placed the commercial to double-check that it was indeed supposed to cut off just as Ferrell starts saying “Old Milwaukee.”

Carlini personally reviewed all of the ads that were set to run during Sunday’s Super Bowl to make sure they were appropriate for air. Read more

KNOP in North Platte, Nebraska has a unique distinction: it was the only station in the country to air an Old Milwaukee commercial featuring Will Ferrell during Sunday’s Super Bowl.

After airing on KNOP, in the second-smallest market in the country, the ad went viral on Monday, edging out actual Super Bowl ads as the topic of watercooler conversation.

Back in North Platte, KNOP general manger Lewys Carlini thinks the whole thing is a bit strange.

“We found it interesting and odd that they would pick KNOP in North Platte, the second smallest market in the nation, for one spot to run and that’s all that ran,” Carlini said on Monday, “and for it hitting their hopes that it would go viral, and apparently it did.” Read more