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Posts Tagged ‘WMSN’

John DeSimone Named GM at WMSN

wmsn4John DeSimone has joined WMSN, Sinclair Broadcast Group’s FOX affiliate in Madison, Wis, as general manager. Steve Marks, co-chief operating officer of Sinclair’s television group, announced the news:

“John has a proven track record of inspiring his sales teams and providing them with the appropriate support and systems to be successful while building relationships with key clients, which resulted in increased billings and revenue shares at the stations he was leading. We are excited to have him join the Sinclair team at WMSN,” Marks said.

DeSimone spent the past three years as vice president/general manager of national sales at Azteca America.

“I am thrilled to be joining Sinclair as the General Manager of its Madison, Wisconsin station,” DeSimone said. “Sinclair is at the vanguard of ‘new and innovative’ in the broadcast industry, and I look forward to utilizing the Company’s vast resources and working with the talented team at WMSN to the benefit of the Madisontelevision viewers and the community at large.”

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Larry Forsgren Named GM of WMSN

Larry Forsgren has been named general manager at WMSN, Sinclair Broadcast Group’s Fox affiliate in Madison, Wisc.

Forsgren has been the station’s general sales manager for the past year. Prior to that, he was general manager for KNDO-KNDU in Yakima, Wash. He has also worked as the local sales manager at KETV in Omaha, Neb.

“I am excited to be leading the team at WMSN FOX 47,” Forsgren said in a statement. “With the assistance of a great staff, we expect to provide the viewers and advertisers in Madison an even more rewarding viewing experience with our popular local news, sports and entertainment programming.”

WISC Takes Over Production Of WMSN’s 9 p.m. News

In Madison, the start of a new year has brought changes to the 9 p.m. newscast on Fox-affiliate WMSN: the  program, previously produced by ABC-affiliate WKOW, is now produced by CBS-affiliate WISC.

The changes took effect on January 1. WKOW has been producing WMSN’s 35-minute 9 p.m. newscast since 1999.

WMSN general manager Kerry Johnson told the Wisconsin State Journal that the swap was “a business decision.”

WMSN is using the opportunity for a staff expansion, the State Journal reports. Three people have already been hired: anchor Michelle Carolla, who was formerly an anchor at WBTW, a news producer, and a yet-to-be identified sports anchor.