TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Third Time’s a Charm: KMIZ Struggles with Super Bowl Text Update

KMIZ, the ABC affiliate for Columbia, MO, needed three chances to correctly update its viewers on the final score for Sunday’s Super Bowl.

The first text got the San Francisco 49ers name wrong, calling them the 46ers.

The second text (pictured) had the Niners winning the Super Bowl.

The third text said, “ABC 17 CORRECTION: After a few mistakes on our part – it was the Ravens over the 49ers 34-31 in Super Bowl XLVII. Apologies. You can see a screengrab of the texts after the jump.

[NewscastStudio]

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!