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TV Guide, HBO Execs to Speak at AllFacebook Marketing Conference

Learn from the marketing strategies of executives at HBO and TV Guide Magazine at the upcoming AllFacebook Marketing Conference, December 4-5 in New York. The two-day event will show you how to cultivate better relationships with your audience and create valuable content to effectively drive sales. Register before Friday and save $350.

Sabrina Caluori, Vice President of Social Media and Performance at HBO, will address attendees on Integrating Facebook Into Your Marketing Strategy. An award-winning digital marketer, Caluori was responsible for the concept, building, and launch of HBO’s innovative social TV website, HBO Connect. She is currently responsible for the social media strategy of more than 40 HBO programming brands and properties.

Debra Birnbaum, President and Editor-in-Chief of TV Guide Magazine will demonstrate how she dwarfs the engagement footprint of other entertainment sites and media outlets in her session, Outengaging Competitors 3x Your Size. Birnbaum has shaped the magazine’s “What’s Worth Watching” mission and frequently moderates panels for the Screen Actors Guild, Paley Center, and Comic-Con. She has 20 years of experience in print and digital publishing, covering arts and entertainment, lifestyle, news, and politics.

Other speakers include experts from ESPN, Gap Inc, Brand Networks Inc, Buddy Media, and Rosetta Stone.

Register before Friday, September 28 and save.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!