Kathy Reynolds is set to become news director at WEYI. The Mid-Michigan NBC-affiliate announced this week that Reynolds, who has spent the last year working as assistant news director at WAOW in Wausau, WI, would replace Jeff Reinarz in the role later this month.

Reinarz has served as WEYI’s news director since 2008 in addition to overseeing the station’s creative team. With the addition of Reynolds, Reinarz is moving into the position of media operations manager and will lead a planned overhaul of the station’s website and brand identity.

“When I first spoke to Reynolds, I knew she was different than most news directors,” said Becky Butcher, President and CEO of WEYI-WBSF. “I was looking for someone untraditional and Reynolds definitely fit the part. She is a very motivated individual and has a vision on where we are taking our news and website over the course of the next three years.”

Reynolds has held several different newsroom positions throughout her career. She’s been a sports reporter in Philadelphia and a weather anchor in Fargo. Before joining WAOW, she worked as an investigative reporter and special projects manager at WGGB in Springfield, MA.