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With PR Appointments in Boston and San Francisco, CBS Further Coheres Its Local Properties

CBS has appointed two market communications directors, reflecting the company’s increased focus on refining its footprint in local media.

Ro Dooley-Webster has been named Boston market communications director and Akilah Bolden-Monifa has been named San Francisco Bay Area market communications director.

Dooley-Webster and Bolden-Monifa currently manage communications for the CBS stations in their respective markets.  With this appointment, they will now oversee communications for all of CBS’s local properties, including TV, radio, and online, in their markets.

In announcing the appointments, CBS Local Media COO Anton Guitano trumpeted the success that the company has seen in both markets since it launched CBSSanFrancisco.com and CBSBoston.com, which brought its local TV and radio properties under one online banner.

Dooley-Webster has been serving as communications director for CBS-affiliate WBZ and its independent sister station WSBK.  Bolden-Monifa has been the communications director for CBS-affiliate KPIX as well as CW-affiliate KBCW.

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