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WITI Criticized For Promo Showing Reporter Dancing at Scene of Fatal Fire

Milwaukee Journal Sentinel TV critic Duane Dudek takes note of a recent WITI promotional video, noting the “thin line between news and entertainment got a little thinner” at the Fox affiliate last week.

The promo, which is of WITI‘s morning anchors and reporters doing the “Dougie,” includes one clip of reporter Angelica Duria dancing at the scene of her live shot Friday. The problem? She was reporting from the scene of a fire that resulted in the death of three children. (Watch the promo online here; WITI’s video player does not allow embedding.) >Update: the promo has been removed from WITI’s website.

“We have been working to make parts of FOX 6 Wake Up more fun and spontaneous — especially near the end of the show as we transition into ‘Real Milwaukee.’  We have tried to involve all of the crew and staff,” WITI general manager Chuck Steinmetz said in a statement. “While I personally received multiple positive comments from viewers about the segment — one person specifically thanking us for getting their day off to a fun start before going to work — we never intended to offend anyone. If we did we certainly apologize.”

What do you think? Should the station take down the promo? Vote below.

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