TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

WKBW Drops Morning Anchor Team, Promises New Direction

lundberg_heath_wkbwCole Heath and Tiffany Lundberg no longer work at Buffalo ABC affiliate WKBW.

Michael Nurse, WKBW VP & GM told TVSpy, “We are going a new direction in our morning program under EW Scripps ownership. We tried something different and it didn’t resonate.”

Nurse also said more detail about the station’s plans would be announced soon.

Alan Pergament, TV writer for The Buffalo News, who first reported the news, said, “The departure of the anchors isn’t a surprise since “Good Morning” has been a ratings disaster and hit rock bottom during the July sweeps.”

The two were hired last year in what then news director Polly Van Doren said was a revamp. She told TVSpy, “We have a new General Manager who feels it’s best to start fresh with our morning product.” Van Doren left WKBW for WKEF-WRGT in Dayton, OH, in January.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!