TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

WPIX’s 5 p.m. News Geared Toward Female Viewers

Next week, New York City CW affiliate WPIX will launch a newscast designed to capitalize on a lead-in audience from CNN anchor Anderson Cooper’s syndicated daytime talk show, “Anderson,” which will debut on WPIX next Monday at 4 p.m.

“The television station has never been primed to support an afternoon newscast the way it is about to be,” WPIX news director Bill Carey told The New York Daily News. “There’s never really been a better time to have a serious conversation to poke at and enter the afternoon news race.”

The newscast, which will be anchored by Jodi Applegate (pictured, left) will be geared toward a female audience, according to Carey. Most evenings, the broadcast will lead off with a five-minute segment featuring multiple reporters covering the same topic. The show will also often feature a follow-up on a story featured on “Anderson” that afternoon.

“If you want to be successful and attract viewers, you have to change the format and offer something that’s an alternative,” Carey said, noting that the station has taken past failures — like the launch of a 6:30 p.m. newscast in June 2010, which lasted for less than a year — into account.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!