The cover of Dwell magazine almost always features a mod dwelling —think Bay Area, surrounded by lush greenery, gently illuminated from within, photographed at dusk—but for it’s annual furniture issue, the magazine debuted its first celebrity cover. Fear not, design lovers, you won’t find Kim Kardashian perched on an Eames LCW. The June issue is fronted by Glee star Jayma Mays (and husband Adam Campbell) photographed in their stylish Los Angeles home by Jeremy Floto and Cassandra Warner. “We’re not doing it on purpose, and it’s not a trend–we’re not Architectural Digest!” a rep for the magazine tells us. “But it is fun to see a little Hollywood in Dwell.”
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For the last 13 years, Dwell has provided design and architecture insights that are as practical as they are modern. “We remain true to our founding editor’s fruitbowl manifesto,” editor-in-chief Amanda Dameron attested. “It has everything to do with authentic design, as opposed to artificial environment.”
Dameron also said that her team is looking for content that covers fresh topics that readers weren’t expecting, and one of the best ways to distinguish your submission is to get behind a camera. “We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps.”
Get contact info and more in How To Pitch: Dwell.
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– Nick Braun
Dwell is looking inward for its latest partnership. We hear that the shelter magazine-turned-bicoastal media empire will announce tomorrow that it’s teaming up with the American Society of Interior Designers. With a membership that includes around 18,000 practicing interior designers and 10,500 students, the trade group will move its national conference to Dwell on Design, which caps off Dwell Design Week in Los Angeles. The leaders of 500 ASID chapters nationwide and board members of the organization will join the eighth annual installment of modernism-infused home tours, product demos, and presentations, set to begin on June 21, 2013 at the Los Angeles Convention Center.
The world of design can be intimidating to some, but Dwell‘s team of editors strives to show the field’s friendlier, welcoming side.
“Dwell has always been about showing real people in real homes,” said editor-in-chief Amanda Dameron. “We don’t send stylists, and we don’t want people to create an artificial idea of how they live in their home.”
With its recent expansion, the pub is wide open to ambitious freelancers — and photographers. “We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps,” Dameron said.
Think you can nail the mag’s voice? Read How To Pitch: Dwell for a full list of those editors accepting pitches. [sub req'd]
The modern architecture glossy had been based in San Francisco, with editors flying back and forth from both coasts for the past 12 years. Although it has always had a strong presence in Manhattan, Dwell has now moved into its new offices in Midtown. According to Dwell President Michela O’Connor Abrams, a New York move has always been in the stars for the designer glossy. The plan was shelved, however, with the company being no exception to the economic downturn of the past four years. But now, Abrams declared, “We’re here, and we’re ready.”
Owner and founder Lara Deam (who looked stunning in her hard-to-miss Stella McCartney blouse and Marc Jacobs skirt) shared her excitement for this change with the same Dwell DNA, stating, “It was time to develop deep roots in this city and begin to grow real relationships.” The staff got a great start at the soiree, as they were in great company all throughout the night.
While munching on hors d’oeurves and sipping on Ketel One vodka, champagne and wine, visitors gave their two cents about the magazine’s expansion. While McGarry called it a “good move,” Weinreich expressed “curiosity” about the publication’s goals.The guys at Rich, Brilliant, Willing were already excited for Dwell‘s upcoming events, as well as the glossy’s change in flavor.
More event pictures after the jump: Read more