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Kevin Eck

Cubes: Conde Nast Shows Off Its Lucky Side

CondeĀ“ Nast recently hosted MediabistroTV at its Times Square offices. Lucky magazine style editor and network television morning show contributor Lori Bergamotto walked the crew through Lucky’s offices revealing the hidden corners where nail polish and make up are put through their paces, colors and fabric samples are checked by the art department, shoes and handbags await their close-ups and racks of outfits hang around waiting for their models.

Take a look at all the small parts that make up a big fashion magazine like Lucky.

Next Thursday MediabistroTV premieres, “My First Big Break: Ken Burns.” You can view our other MediabistroTV productions on our YouTube Channel.

Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

Chuck Porter on CP+B’s Expansion Plans and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

‘My Criterion is The Work’: Chuck Porter on MDC’s Acquisition Strategy

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

Elevator Pitch: TwoChop Makes a Game Out of Web Content

In this episode of Elevator Pitch, host Alan Meckler meets with TwoChop founder Mo Lam and AppAddictive CEO Mike Onghai about their New York based gamification venture, TwoChop. If you run a blog or other content oriented website containing text, music, or images, TwoChop will make a game from the content.

For more mediabistro videos, check our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

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