Being cranky and snowed in on the east coast, I was ready to remain skeptical when talking to Robert Hernandez, USC Annenberg journalism professor, about his work with Google Glass and what news orgs could do with them. But his determination to explore what he calls ‘post-mobile’ tools and how journalists can use them convinced me. I (almost) want a pair, once they’re more stylish and I don’t have to talk to them, which will happen, according to Hernandez.
“When have we as an industry ever benefited by dismissing or feeling above an emerging technology?” he asks.
From the internet itself, to blogging, or micro-blogging, or mobile, you’d think we’d have learned our lesson by now. The debate shouldn’t be about when it’s going to catch on or how dorky they look or how people don’t want to talk to themselves to find information. It’s about getting in there and finding out how we might start to use the technology.
Google Glass isn’t the best iteration of itself , but the ‘post-mobile’ world is inevitable, he says, “and if its inevitable what are the features that you want?” He’s calling it post-mobile or micro-content:
I was going to call it ‘light content’ but I know haters will think of ‘fluffy’ content. The premise of Google Glass is that it doesn’t affect your life…it’s not an immersive thing, it’s about eliminating the time, those seconds, of pulling out your phone and unlocking it and searching. Is that good or bad? I’m not going there.”
He’s right. Think about when Twitter came out and we all rolled our eyes over 140 characters. Read more