For podcasters, it’s been a busy month of fundraising. First, “Snap Judgment,” reached their fundraising goal to produce the best next season ever and then, this Tuesday, Radiotopia reached their Kickstarter goal with 23 days left to go.
Maybe it really is a radio revolution — centered on good storytelling and journalism. PRX has estimated that it takes about 50,000 core subscribers to ensure a podcast will be of interest to sponsors and pay its staff. By relying on listener support, philanthropy, and subscriptions, Radiotopia has grown substantially since its launch this past year. So when did radio become cool again?
PRX CEO Jake Shapiro says that:
It hasn’t been until really in the last two years that podcasting has become a mainstream audience format, it was always a niche format, because it was hard to use as a user. But now that everyone has been trained to think about on demand media, like Netflix, audio has now had this huge opportunity to become a mainstream platform of news and entertainment. Read more