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Posts Tagged ‘search’

How Your Google+ Profile Can Help Your Articles Links Stand Out

By now, you’ve probably noticed that when you search on Google, sometimes the articles in the results pop up with a person’s headshot and link to their Google+ page.

Case in point:
google search with authorship

How did I make that happen? I dusted off Google Plus and added myself as a contributor to the publications I write for.

Basically, this tells Google a human being — YOU! — wrote this piece of content. And it shows your face and how many people you’re connected to — again, my Google+ profile is a bit dusty so not too impressive, but it’s enough to establish I’m not just a spambot. I have legitimate connections and a full-fledged profile.

It’s really simple, too. There are two ways to establish authorship, but start by putting a decent headshot on your Google+ account (well, I guess start by creating and filling out the Google+ account if somehow you’ve made it this far without it). Then add the pages you contribute to your profile. You can do this by…
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Travel Writing

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3 Reasons the Updated Google Trends Tool Will Benefit Journalists

This week, Google announced that it is merging its Google Trends and Insights for Search into one Google Trends tool.

From Google’s blog post announcing the move:

Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data.

Both Google Trends and Insights for Search have been useful tools in the industry for years, offering journalists a way to see popular search terms and compare keywords, respectively.

While each tool has separate and distinct functions, there are benefits to packaging them into one super tool. Here are three reasons journalists will benefit from this update:

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Google Gives Rare Peek Into Its Meetings

At times, it seems like an outright mystery what will make the Google gods happy. What keywords are really going to make your article jump to the top of a search page? How much does spelling matter? What elements make up the secret sauce?

That is all about to change. Google is making a concerted effort to pull back the curtain and has started releasing videos of its internal weekly search meeting, “Quality Launch Review.” The move, says the YouTube video description, is part of the company’s “continued effort to be more transparent about how search works.” Read more

Reach News Junkies on the Second Screen

A tablet device with a user's index finger resting on the touchscreen.

Today’s viewers aren’t just watching TV as a solitary experience. Whether it’s the iPad, an Android tablet, or even the new Kindle Fire, tablet devices are quickly becoming an integral part of television viewing. Or as Nielsen puts it, cross platform is the new norm. 40% of tablet (and smartphone) owners in the U.S. used their devices daily while watching television, which creates a prime opportunity for news stations and news programs to reach a captive audience.

We’ve talked before about a few tips to define your newsroom’s mobile presence, but let’s look a little closer at a few more ways news organizations can help reach news junkies on that second screen.

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Google Crowdsources Election Trend Spotting, But Be Careful About This

With the first caucuses and primaries just months away, Google is turning to the crowd to find neat election trends using the Internet giant’s myriad of tools.

In a post yesterday on the company’s Politics & Elections blog, Jake Parrillo sent out a call for help.

Search trends could help explain poll fluctuations, he wrote, using an example of how Herman Cain (who is surging in the polls) is widely being searched for in Texas cities, where Rick Perry (whose poll numbers are declining) is governor. Read more

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