TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Austin-Based Powered Acquires Jaffe’s Crayon

josephjaffe1.jpg

On his Jaffe Juice blog today, Joseph Jaffe announced that his marketing firm Crayon has been acquired by Austin-based company Powered, which he says specializes in “building branded communities and creating branded content for clients like HP, Atkins, Verizon, Kodak and Sony.” Jaffe’s goal with the Crayon sale it seems is to help build Powered into a social media agency that he hopes will answer a question like, “How on earth can we expect traditional agencies to master both digital AND social at the same time?”

Since his lengthy blog post begins like a name-dropping fest and ends like an Academy Awards speech, we’ll save you the time and get straight to how Jaffe looks to benefit from the sale:

“I get to ramp up my evangelism big time, focus on maximum damage and destabalization within the lethargic industry, whilst simultaneously helping our clients reap incredible rewards from implementing commitment-based programs that are head and shoulders ahead of their competition.”

Along with the Crayon purchase, Powered also added New York-based firm StepChange and Portland-based Drillteam to its roster.

More: “Definition 6 Acquires PR Firm That ‘Really Understands’ Integrated Marketing

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!