TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Bacardi’s Summer Accessory of Choice: An Ugly Girlfriend

UglyGirlfriend.jpg

Political correctness be damned, Tel Aviv-based McCann Digital has launched a new site for the Bacardi Breezer line which touts the perfect summer accessory in the form of an ugly girlfriend who helps “boost your hotness.”

For those who can manage to quell their sensitivity for a few minutes, the site showcases four different ugly girlfriends, each serving as a sidekick to activities such as a pool party, a BBQ, a trip to the mall and a beach stroll.

The descriptions of each girlfriend can be pretty harsh, perhaps the handiwork of a somewhat sadistic copywriter. A beach stroll with “Sally” for example, reads: “Upgrade your trips to the beach with Sally-97 kilograms of femininity, strength and double chins. No tires can disguise the lumpy rolls decorating that body.”

If you care to indulge the site even further, you can read “comments” from guys and girls (nice save with that one), check out their Facebook profiles and fill out an order form to get a free bottle of Bacardi Breezer.

Adding to the uneasiness is the never-ending house loop that was likely intended to enhance the site’s summer vibe. Nice try. So, is this misogynistic? Funny? An epic fail? We’ll let you decide.

Via: the formidable Copyranter

More: “We Hear: McCann SF 50-60 Set for July

Mediabistro Course

Community Management

Community MangementLearn how to engage your audiences and grow your communities! Starting November 5, you'll learn how to create network-specific posts to boost engagement, determine which posts can live on multiple networks, and build and pitch and editorial calendar. Register now!