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Cedric Devitt to ECD at LBi

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Cedric Devitt, the man who brought us the doc Air Guitar Nation!, is now executive creative director at global digital marketing agency LBi IconNicholson.

Besides taking a liking to fake rocking (he co-founded the U.S. Air Guitar Championships and produced the aforementioned flick), Dublin native Devitt does bring some agency experience to LBi. Prior to joining, he spent a decade at Tribal DDB NY and wound up as a CD, worked at Grey for years before that and started his career at Berlin Cameron Doyle. In his new ECD post, the (air) guitar hero will spearhead all U.S. creative work for LBi and will be based out of the agency’s Manhattan office.

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