AgencySpy has learned that former PHDiQ Director of Interactive Amy Auerbach left the agency to join up with Initiative, said a source. Initiative’s US President Tim Spengler officially announced Auerbach's arrival at the agency today, but according to our source she's been there all week.

At PHD, Auerbach handled the agency's east coast operations, overseeing digital media for Chrysler and AIG, among others. At Initiative she'll lead its New York digital operations as SVP, director, digital.

More: "PHD Loses More Digital Leadership; Director of Interactive Amy Auerbach"