We’re not sure if it was RAPP VP/director of technology and digital solutions, Craig Elimeliah, who sent the tip to us himself, but whatever the case, his agency has basically said, “Fuck the bounds imposed by Instagram, let’s go freeform” with a new photo filter service dubbed “Pananorama” (cue “Cruel Summer” humming). Yes, folks, there’s no need for the ‘Gram as a tweet using a filter hashtag will do the trick, but it looks like the “non-app” is iPhone 5-friendlier. It’s still in beta form, but you can get a better idea of how Pananorama works here.