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Posts Tagged ‘Alvaro Chacon’

Joinery Launches in L.A., Includes Ex-DDB, TBWA Creatives and Producers

Joinery

Only Child, aka the directorial project of former DDB creatives Mike Andrews and Daniel Mabe, is one of the many parties merging to form newly launched L.A. production studio Joinery.

Principals include veteran director Paul Dektor, producer Richard Gladstein (“Pulp Fiction”, “The Bourne Identity”) and former Believe Media executive producer Gerard Cantor. Director Leslie Dektor, described as Joinery’s “backer and creative guide”, is currently working on a feature film.

On the directorial front, the lineup also includes Lasse Hallstrom (“What’s Eating Gilbert Grape”) as well as John Curran, Rob Feng, David Masters, Bo Platt, filmmaking/motion design studio ‘weareflink’ and video artists ‘Objective.’

Peter Mertz and Alvaro Chacon, both of whom spent time at TBWA/Media Arts Lab, will serve as digital producers.

The agency’s name comes from the tradition of “joiners” who used carpenters’ raw material to create new pieces without using nails, screws or other fasteners.

Current clients include HP, Bayer, Bombay Sapphire and McDonald’s.

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Here’s a Social Media Campaign for Fruitwater Starring Murder Suspect Christina Applegate

Glaceau has a new product, fruitwater, that is most likely 0-calorie sparkling fruit-flavored water. I can’t tell from this spot, but that’s my guess. Sounds like just the thing a rich  woman would use to cut her vodka, doesn’t it? It’s great that there’s definitely a customer base for this new product.

To push fruitwater onto said rich women is one of their own, Christina Applegate, best known for playing Kelly Bundy on Married… with Children and jumping ship before her NBC show, Up All Night, was canceled. According to Wikipedia, her mom also used to have a thing with Stephen Stills, so that’s something.

In order to grow fruitwater’s 4,000 or so Twitter followers to a substantial enough number to convince some brand reps that their social media is “working,” consumers are being encouraged to confess crimes and say mean things via the #sparklingtruth hashtag for a campaign from L.A.-based agency Zambezi. If your truth is good enough, fruitwater will give you a personal assistant for a week. But, of course, the only way you could know that is if you start following the account or, like me, you were sent a press release describing the contest. You gotta work for information on the incentive, you know? Credits after the jump.

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