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Posts Tagged ‘Anthony Chelvanathan’

Leo Burnett Toronto ‘Say Yes to Yes’ for Coors Light

Leo Burnett Toronto has a new campaign for Coors Light, called “Say Yes to Yes,” which doesn’t put up much of a front about promoting “drinking responsibly.” Instead, they’re promoting the kind of drinking that leads to pantlessness, “going to bed not in your bed,” and “winning donkeys named Richard.” Coors Light can’t promise you all these things will happen, but they can promise “Saying yes to adventure” (in this case, “adventure” means “watery light beer”) will lead to better stories.

All these “not promises” are delivered from an unexpected, and pretty ridiculous source. Clearly, the target of the campaign is the barely above drinking age crowd, who can still be swayed into thinking Coors Light is the perfect thing a night of drunken debauchery. In addition to the 60-second version above, Coors Light will air a 30-second broadcast version, which will run until the end of the summer. Stick around for credits after the jump. Read more

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Leo Toronto Has Us Pegged

Check out this opening created by Leo Burnett, Toronto for the 2010 Advertising and Design Club of Canada (ADCC) Awards, which took place on Nov. 4. I love it in that that it “taps into an insight every creative feels – love for the business when things are going well, and hate, when things aren’t.” I love how it doesn’t mince words and actually uses the words “hate” and “love”. I love how we all really do have that moment when you’re sitting across from an asshole and you go from hate to love in one minute. Leo Burnett, you definitely get high fives for this one. If it so interests you, check out a full list of ADCC winners here.

Credits after the jump Read more