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Posts Tagged ‘Fernand Alphen’

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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Cavelletti Clues Us in On Latest Work from Brazil

In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone.  We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.

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Cavalletti Signs Up for New Role at JWT in Brazil

Last week, we reported that Mullen’s chief digital officer Mauro Cavalletti left to head back to his native Brazil for “personal reasons.” Well, the exec won’t be without work as he’s signed on as a board member/chief integration officer at Group JWT in his homeland. With the hire, Cavalletti will be working three of the WPP-owned agency’s offices in South America including JWT, Casa and iCherry. Here’s a release from the agency:

“In order to integrate its agencies JWT, Casa and iCherry, and give continuity to its strategy towards digital integration, Group JWT has just hired Mauro Cavalletti, creative leader of the digital group at Mullen – third agency on Advertising Age ranking in 2010 and fourth on the Most Innovative Companies in the World list by Fast Company.

Cavalletti will take on the newly created role of Chief Integration Officer, and will join the national board of the group in Brazil, along with Stefano Zunino, Ezra Geld, Fernand Alphen, Guilherme Gomide, Roberto Fernandez, Ricardo John e Roberto Belizário.

Creative Director with over 15 years experience on interactive, and over 13 years of experience working in the US, Cavalletti has started the San Francisco office for R/GA, where he serviced as the creative leader for 3 years. He was also a Creative Director at AKQA and Organic in San Francisco. Prior to that, heas was a Creative Director at Organic and R/GA in New York.

Mr. Cavalletti will move to Brazil and start on his new duties in May.”