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Posts Tagged ‘Frank Cooper III’

Great Guns Filmtracks Santigold for Pepsi

Production company Great Guns mixes molotov cocktails and soccer in their filmtrack for Santigold’s “Kicking Down Doors,” part of Pepsi’s Beats of the Beautiful Game visual album.

For Santigold’s filmtrack, director Andy Morahan was inspired by “The Christmas Truce,” a soccer-fueled temporary peace that took place between English and German forces on Christmas Day, 1915. “The English and German soldiers put down their guns and played some football in No Man’s Land,” explains Morahan. “I was thinking of a way to try and tell that story in a modern light. Obviously I didn’t have the budget for a war scene, but a riot was more reasonable as a severe stand-off between people. It’s showing football, and sport by extension, as this beacon for humanity.”

In the film, a riot breaks out, with molotov cocktail wielding forces squaring off against riot police. A group of boys falls asleep at the edge of the scene. When one of their balls makes its way into the heart of action, both sides throw down their arms and beginning playing an impromptu pickup game. It’s not a bad idea for a World Cup spot, but seems a bit stretched out as an over four minute music video — although you may feel differently if you actually enjoy the song.

Morahan filmed the scene in Kiev, which has seen its share of rioting in recent history, although he insists the location was chosen purely out of convenience. “I was in Prague and wanted to shoot it there but the budget wouldn’t fit, so we were only an hour flight from Kiev and I’d worked there before so knew some people there who could help me out,” he explains. “Really, it was just close by and it fit the budget.” Stick around for credits after the jump. Read more

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Rob Schwartz Among Those in Grand Effie Jury

Effie Worldwide has announced who’ll play judge and jury when it comes to determining the winner of its top prize, the Grand Effie, as part of the 2011 North American Effie Awards. The list includes not just agency folks like TBWA\Chiat\Day LA CCO Rob Schwartz (looking natural above), but marketing execs from the likes of Nike, Disney and PepsiCo. The Grand Effie will be presented at the end of the awards show, which takes place June 7 at Cipriani in New York (why this had to take place the same night as the AICPs we don’t know). Anyhow, here’s your full Grand Effie panel below and you can get further details about the event here.

-Ernest Bromley, Chairman & CEO, Bromley Communications, LLC
-MT Carney, President, Marketing, The Walt Disney Studios
-William Charnock, Chief Strategy Officer, R/GA
-Frank Cooper III, SVP & Chief Consumer Engagement Officer, PepsiCo Beverages
Americas
-Ken Dice, VP, NA Brand Marketing, Nike
-Sheila Hartnett, CEO, NA, OgilvyAction
-Andrew McLean, CEO, US, PHD
-Bob O’Leary, Managing Director, Head of Global Marketing, Consumer, Citi
-Rob Schwartz, Chief Creative Officer, TBWA\Chiat\Day, Los Angeles