Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.
Mullen is looking for a Senior Copywriter. next job Mullen is looking for a Senior Copywriter. next job Mullen is looking for a Manager, Digital Analytics. next job gyro is looking for a Project Manager. next job Kontera is looking for a Senior Account Executive, Digital Ad Sales. next job DeVries PR is looking for a Spring Intern. next job Draftfcb is looking for a Community Manager. next job Draftfcb is looking for a Finance Analyst. next job Capstrat is looking for a Media Supervisor. see all