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Posts Tagged ‘Rob Bagot’

Former McCann Creatives Reunite at SF-Based H&L

A trio of McCann ex-pats including Jacob Ford, David Swope and Rob Bagot, who worked at said agency during the mid-aughts, have once again joined forces at H&L Partners, the San Francisco-based shop formerly known as Hoffman/Lewis. Ford (pictured), who has spent the last four years as digital creative director at ATTIK (working of course on Scion), has joined in the same role at H&L while Swope, who’s served as ECD at TiVo for the last three years, has assumed the role of ACD. Bagot, meanwhile, leads the creative charge at H&L, where he’s already spent the last three months as partner/chief creative officer. Along with McCann, the creative head also served as group creative director at Eleven and had a senior creative role at BBDO.

Regarding H&L, which of course saw its co-founder Bob Hoffman leave earlier this year, Ford says in a statement, “I enjoy traditional agencies with digital sensibilities, like H&L Partners. They recognize that the most important thing is the idea, which can extend into any medium. Also, they are more of a tight knit group with everyone keen to learn new things.”  Along with the San Francisco office, H&L also has a space in St. Louis and counts clients including McDonald’s, Toyota, Slingbox and USC.

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Tuesday Odds and Ends

-BBDO alum and former Eleven GCD Rob Bagot has assumed the role of partner/CCO at fellow San Francisco-based shop, HIL.

-USA Today talks about how ad agencies are embracing entrepreneurship. link

-Boston-based digital agency Genuine Interactive has been named digital AOR for cereal/snacks brand, Barbara’s.

Kirk Cheyfitz, global CEO and “chief storyteller” at Story Worldwide, will moderate the executive jury at the 2013 New York Festivals International Advertising Awards. link

-Following a review, Houston-based retailer Stage Stores has selected Dallas-based Moroch Partners to handle its agency services including everything from creative and strategy to media buying and planning. Billings are estimated at $25 million.

-London-based mobile marketing agency Fetch has established a base in the U.S. by opening up a San Francisco hub. Leading operations and growth for Fetch U.S. will be newly appointed general manager and Digitas/Razorfish alum, Guillaume Lelait.

-Ogilvy NY and Philips have teamed up to promote the latter’s manscaping Norelco electric razor with a campaign called “I’d Faq Me” (one spot above) See the site here.