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Venables Bell & Partners Veers Off-Script for Audi

Here’s another clever entry in the “meta/self-aware” category via Venables Bell & Partners for client Audi.

The first spot is particularly appropriate considering the fact that it will run during tonight’s Emmy Awards:

The second spot offers a brief extension of that intro after the jump.


The idea here is that Audi’s new “crossover” Q3 model — much like our character actor friend in the top spot — doesn’t stick to the expected storyline for an SUV/station wagon mashup.

The question that some may ask at tonight’s awards event: “is that guy unionized, or did they outsource all their classic heroes like Marvel and DC?”

 

CLIENT: Audi of America

SPOT NAMES: “Scripted Life” and “Rewrite”

 

AGENCY:  Venables Bell & Partners

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

CREATIVE DIRECTOR: Tyler Hampton; Erich Pfeifer

SENIOR ART DIRECTOR: Rich North

COPYWRITER: Daniel Bonder

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

AGENCY PRODUCER: Mandi Holdorf, Executive Producer

 

PRODUCTION COMPANY: M.J.Z.

DIRECTOR: Steve Ayson

DIRECTOR OF PHOTOGRAPHY: Greig Fraser

EXECUTIVE PRODUCER:  Emma Wilcockson

PRODUCER: Mark Hall

 

EDITING COMPANY: Final Cut

EDITOR: Crispin Struthers

 

EDITOR: Crispin Struthers

SOUND DESIGN: 740 Sound Design

SOUND DESIGNERS: Rommel Molina

MUSIC: Mophonics – Steph Altman

MIX: Rommel Molina

V/FX: Adam Lambert

V/FX PRODUCER: Benjamin Sposato

MANAGING DIRECTOR: Paul Birks-Hay

ACCOUNT DIRECTOR: Nicole Spinelli

PROJECT MANAGER: Chad Zahorchak

STRATEGY: Kasra Saidi: Senior Strategist, Orit Peleg: Group Brand Strategist

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