As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.
It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.
The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).
The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?
BURGER KING CHICKEN REDEMPTION
Agency: DAVID, a WPP Agency
Chief Creative Officer/Founder: Anselmo Ramos
Art Director: Tony Kalathara
Copywriter: Russell Dodson
Head of Global Production: Veronica Beach
Senior Producer: Mariane Göebel
Assistant Producer: Cátia Nucci
Business Manager: Libby Fine
Managing Director: Paulo Fogaça
Account Supervisor: Rafael Giorgino
Production Company: Hungry Man
Editorial Company: Cut + Run
Online: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Executive Telecine Producer: LaRue Anderson
Telecine Producer: Natalie Westerfield
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
Executive Creative Director/VFX Supervisor: Phil Crowe
Colorist: Shane Reed
Lead 2D Artist/VFX Supervisor: Robin McGloin
2D Artists: Adam Lambert, Chris Payne, Jalé Parsons, Scott Johnson, Scott Wilson, Ashley Forbito, Brett Lopinsky
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Mix House: Beacon Street Studios
Mixer: Mike Franklin
Mix Assistant: Dewey Thomas
Mix Producer: Kate Vadnais
- Axe Collaborates with Tongal in 'Kiss for Peace'
- W+K Amsterdam and Kevin Durant Want to Know Who's 'The Next Baddest'
- Doner, Ogilvy & Mather Target Small Businesses for The UPS Store
- Sprint Kisses Its 'Framily' Goodbye